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David Baldwin


Managing Director

Ruben Flores


Head of Business Development

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Ruben Flores brings to AVID 35 years’ experience in football as a former player and coach. Ruben played in the top tier of Mexican football and coached in the Canadian Professional Soccer League while holding five different football coaching licenses. Ruben develops, coordinates and implements plans designed to increase existing business and capture new opportunities for the company. He is fluent in five languages - Spanish, English, Portuguese, Italian and French.

Janina Escofet


Head of Media & Communications

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Janina has a double degree in Audiovisual Communication and Journalism in Barcelona. For five years she was in charge of the coverage of FC Barcelona for a Spanish media outlet. She then worked as a personal assistant living between Los Angeles and Byron Bay, Australia, until she made the jump back to the communications sector with a Barcelona-based company. In AVID she oversees the communications and media side of the business.

Stephen Devine


Head of Commercial and Marketing

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Stephen comes from a sports and music background and has previously worked in brand partnerships and talent management in the UK and Australia. Born and raised in Ireland, he gained great experience working in Melbourne before returning to London. At AVID he heads up the commercial and marketing side of the business.

Eduardo Pedemonte


Licensed Intermediary

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Eduardo has a Law Degree from Universidad de Navarra in Pamplona, Spain and a LLM in Law and Management from Instituto Internacional de Derecho y Empresa (INIDEM). He has over 10 years of experience in the world of sports management and has a track record of moving Hondurans, Costa Ricans and Panamanians all over the world. Based in Tegucigalpa, Honduras, Eduardo represents some of the top talents in Central America and oversees the AVID business there whilst also focusing on MLS and South America.

James Hardy


Licensed Intermediary

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James has over 10 years experience as a licensed agent and has established himself as a market leader in Asia. Australian born but residing in Colombia, he has a wide scope of contacts and is highly regarded by everyone in the industry. James has an unrivaled history of moving Australian players to Asia and represents high-caliber footballers in the region.

John Wake


FA Registered Intermediary

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John brings to the company over a decade of experience in the football agency business, plus a large network of professional contacts and a talent for scouting. His key focus is the UK and Balkan markets.

Darren Leslie


Licensed Intermediary

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Darren is a qualified Financial Adviser who combines over 21 years experience in the financial industry with his role as an intermediary at AVID. He has previously worked within the scouting networks at several SPL clubs. Darren’s main focus is the Scottish market and continuing AVID’s history of being one of the major players North of the border.

Adrien Poujade


FA Registered Intermediary

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Adrien joined AVID as a Football Intermediary with a focus on English Football and French speaking territories while based out of the head office in London. After obtaining his Bachelor of Law degree and a Masters (LLM) in Business and Tax Law in France, he went on to graduate with a Masters of the Football Business Academy in Geneva.

Dennis Weiner


Licensed Intermediary

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Dennis comes from a famous football family as the son of Hans Weiner. He started his own football agency in 2011 and ran it successfully for 7 years until joining AVID. Dennis’ main focus is the Bundesliga and developing AVID’s business across the German market using his wealth of contacts.

Nuno Costa


Licensed Intermediary

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Nuno has over a decade of experience as a talent identification scout in several European countries. He worked for five years at SL Benfica until he became the Sports Director at Leixões Sport Club. Previously he worked as an international scout at RSC Anderlecht. Based in Porto, Nuno brings to AVID a large network of professional contacts and experience that will grow the company’s business in several key European markets.

Filipe Lages


Consultant

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Filipe is a UEFA B License holder and began his career in football coaching young players more than a decade ago. He has developed a level of excellence in analyzing teams and players while unearthing top young players. Filipe is based in Portugal where he oversees AVID’s developing business in that market.

Javier Vasquez


Consultant

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Javier has more than 30 years of experience working in Colombian football. He is one of the most respected coaches in his country and has been responsible for developing some of the best known young players Colombia has produced in the last 15 years. Javier holds a degree in Physical Education and Health from the Universidad del Valle in his home country.

Silvana Flores
Reading F.C.