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“This business should be all about personal relationships. When AVID began I wanted a company that players really felt part of. I want them to know that we genuinely care about them on and off the field and that it is never just a ‘business’ and that they will never be just a ‘number.’

“Anyone who ever joins us will instantly feel a part of a family but at the same time know that we are exceptional at what we do.”

David Baldwin

David has nearly 20 years experience in the football world and is widely regarded as one of its leading agents.

After studying Journalism at University he made the transition into the agency business setting up his own company in 2001. After 5 successful years he joined one of the bigger agencies in the UK before leaving after 12 years and founding the Avid Sports & Entertainment Group in 2018.

As Managing Director of AVID he brings a wealth of contacts worldwide that would be second to none. David has represented dozens of international footballers over the years whilst at the same time brokering more than 50 deals from countries all over the globe, including: England, Scotland, Spain, Belgium, Austria, Switzerland, Germany, Uruguay, Chile, Mexico, Venezuela, Honduras, Costa Rica, Peru, USA, Canada, South Africa, Japan etc.

David is proud to bring to you the Avid Sports & Entertainment Group, an agency built solely for the purpose of enhancing it’s clients careers, while never losing its personal ‘hands on’ approach.

Joel Ward
Crystal Palace